Role: Lead Industrial Designer
Key Tasks: developed from concept to production, sketch ideation, CAD development (SolidWorks), product renderings (KeyShot), collaborated with engineering on DFM, color matching efforts for CMF, worked with vendor suppliers in Asia (China & Taiwan), pitched product concepts to executive stakeholders and also to Microsoft's Xbox marketing teams.
The WD_BLACK D30 is a dedicated console storage drive designed specifically for Playstation and Xbox users. Its design is meticulously crafted to seamlessly complement the aesthetic of the console, especially when positioned adjacent to the user's gaming device.
The industrial design (ID) proposed a tailored base platform featuring a printed logo specifically designed for the PS4. Additionally, the design incorporates a blue LED that matches the signature illumination found on the Sony PS4, creating a cohesive and visually harmonious integration.
For the Microsoft Xbox version of the D30, the external frame underwent a conversion to align with the Xbox's distinctive white color, material, and finish. The base platform was also adapted to match the Xbox's aesthetic, and a green LED color was incorporated to precisely match the signature illumination found on Xbox consoles. This customization ensures a seamless integration with the Xbox ecosystem.
